Marks and Spencer’s Vouchers are back


Good news! Marks and Spencer’s vouchers are back in the rewards centre so you can now trade in your points and treat yourself to something nice.

Selected members for product testing

Dear Members,

Please see the lucky testers for Schwarzkopf Taft Power Gel by clicking here


Please see the lucky testers for L’Oreal Lip Liner by clicking here


Please see the lucky testers for Rimmel Nail Polish by clicking here


Congratulations to the testers and we hope you enjoy the products once they are delivered to your home.


Toluna Team

Do you want to win 15,000 points?

Hello Members,

Summer is coming to an end and we want to travel the world with you! Show us where you have been, where you are going, or where you are right now! Show us an amazing picture of your travels, and enter in our new Instagram and Twitter contest: #TolunaTravel2! As always, there will be two winners who take home 15,000 points each – one selected from Instagram and the other selected from Twitter.

CaptureTo enter, simply:
•Follow @Toluna on Instagram or Twitter, depending on which platform you enter from
•Select a picture of your travels, upload it to Twitter or Instagram
•Tag your picture with the hashtag #TolunaTravel2
•On both Twitter and Instagram, you must follow @Toluna on to be eligible
This contest is Instagram & Twitter Exclusive. You must post your photo between August 1 and August 31 to participate.
And we’re proud to announce the winners of #TolunaQuote! Among the hundreds of inspirational entries, @julia_boutziona was selected from the Instagram entries, and @_starsdreamer was selected via Twitter. They will each be receiving 15,000 points. Congratulations!

Best of luck to those entering #TolunaTravel2! We look forward to seeing your entries.
See you soon on the site, Instagram or Twitter
The Toluna Team

*Promotion Rules: Winners will be selected at random by September 8 2016 at 5pm EST and must follow directions of the contest. The member must have a account or be willing to create an account to receive the points. Points will be awarded to winners within 5 days after the contest has ended and will be uploaded directly to user’s accounts. The winner will be notified on their Instagram or Twitter entry that they have won. Posts must not contain any language that is obscene, insulting, threatening, abusive, harassing, defamatory, libelous, untrue, misleading or invasive of someone else’s privacy. Toluna reserves the right to review all posts for content, and withhold bonus points from any user violating the rules mentioned above.

Vouchers Update for M&S,Boots, New Look, and Pizza Hut in the UK and Ireland


Dear  Members,

For a temporary period our reward vouchers from Boots, New Look, Pizza Hut, and Marks and Spencer’s will not be available in the UK and Ireland for reasons beyond Toluna’s control. However, vouchers by these providers will be available while our stocks last. Once a solution has been found we will be providing vouchers for these outlets once again.

Don’t hesitate to send us your feedback or to share your ideas.

The Toluna Team

Toluna and Data Processing

Dear members,

We at Toluna believe that every opinion counts, so we help companies anywhere in the world make clear business decisions by bringing brands and people together via the world’s largest social voting community.
We would like to take a few minutes to give you more insight into our business model and how we generally use the data we collect.

What is Toluna’s business?
Toluna invites thousands of members to answer surveys everyday on a wide array of subjects. The purpose of these surveys is to collect your opinions about the products and services of large consumer brands, your habits as a consumer, or about the world you live in. Your opinion will have a direct impact on companies and how they market, distribute or advertise new products and services to consumers like you.

Why does Toluna ask for personal information such as name and address?
We ask for personal information such as your name, address, gender, birthday and employment status to better match you with the appropriate market research projects. This information is also used for the purposes of incentive fulfillment so that we may send your reward to the appropriate recipient address.

Other personal information that you may be asked to provide to us is solely for the purpose of building and operating a worldwide proprietary database of panelists, in order to conduct market research studies on that basis.

Why does Toluna ask so many questions in surveys?
This is because some surveys are looking for a very specific group of people who meet a very narrow set of demographic criteria. Sometimes, determining whether someone qualifies for a survey takes just a few questions, other times it may take more questions.

Why does Toluna keep asking the same questions in almost every survey?
Toluna’s profiling process is continuous — the objective being to have broad and current attributes on each member. Our clients make marketing decisions based on responses from our members in their surveys so we must implement strict quality controls to make sure you are part of the target the client is looking for. The questions we ask at the beginning of each survey may seem repetitive but are necessary to ensure the integrity of the survey sample.

Who are Toluna’s clients? What do they want?
Our clients include market research agencies, large corporations, brands, public organizations, PR agencies and even individuals. Their interests cover all industry sectors, but they are all looking to get honest opinions on their products and services or to understand consumer motivations and habits. The results of our surveys help our clients to better understand consumers’ needs in order to make their products, services or advertising more relevant.

How does Toluna use the data we collect?
Toluna takes strict measures to ensure every aspect of your information is kept secure. Toluna only provides information to clients in an anonymized and aggregated form to its clients for use in market research and for the client’s own internal purposes. Toluna does not use Direct Marketing and will never share your data with telemarketers or ad agencies for promotion and targeting purposes.

You have the right to gain access to your data and correct it. In order to access this data you may either log into your Toluna account or contact us at For more information on how to access, update or delete your personal data on Toluna please read our Privacy Policy.

What happens to my answers when I don’t qualify for a survey?
When you do not qualify for a survey, your responses cannot be used in the final research findings, and therefore are never transferred to our clients. Likewise, Toluna will never use or transfer these responses for internal use. As the information you entered cannot be used for our client’s research, most times no reward will be issued for an incomplete study.

We hope that this post answered some common questions about Toluna. For more information, check out our FAQs, or for account questions, contact our support team.

See you soon,

The Toluna Team

Toluna Tutorials – Summary

Dear members,

The Toluna community offers our millions of members a chance to express their opinions.
Over the past few months, we’ve created a few interactive videos to help you make the most out of your experience with Toluna.

Please find a list of all video tutorials we have done so far:

1. How to create content on

2. How to access the points and rewards page on

3. Tips on how to earn more points on

4. How to enjoy the Toluna experience

5. Toluna Facts every member should know

We will keep updating this list as we go.
See you soon on

The Toluna Team

Lucky Testers for Star Wars Toothbrush!

Dear Members,

Please see the lucky testers for the Star Wars Toothbrush.


Congratulations to the testers and we hope you enjoy the product once it is delivered to your home.


Toluna Team

Lucky Testers for Maybelline Fit Me Anti-Shine!

Dear Members,

Please see the lucky testers for the Maybelline Fit Me Anti-Shine.


Congratulations to the testers and we hope you enjoy the product once it is delivered to your home.


Toluna Team


Get every new post delivered to your Inbox.